Exploring the TRUTHS Behind the ‘Go Woke, Go Broke’ Mantra
9 min readMar 16, 2023
In 2022, there were five major animated releases that were reasonably expected to be big moneymakers. Two of them lived up to that — ‘Minions: The Rise of Gru’ and ‘Puss In Boots: The Last Wish’. Two of them were considered big box office disappointments — ‘Lightyear’ and ‘Strange World’. The fifth one, ‘DC League of Superpets’, was considered a middling success.